making the virtual material.
The Adobe Design Achievement Awards team is always happy to hear from ADAA alumni.
We enjoy hearing about their evolving work, creative experiments, and recent accomplishments. We never tire of sharing and applauding the innovative projects that come from our global community of ADAA alumni. This was true when Cristian Zuzunaga let us know he’d be in San Francisco in June, to speak at the @Arkitektura showroom during SF Design Week.
We first met Cristian in 2007, when he was attending the Royal College of Art in London. His group entry was chosen as an ADAA finalist selection, in the category of illustration. The ADAA judges recognized his work for its richness in color, silhouette, and creative concept. Cristian’s ADAA entry was a collection of men’s wear, using textiles inspired by pixelated coloration. The illustrations and final silhouettes demonstrated surprising examples of coloration, motif, and modern graphics.
It was great catching up with Cristian at the Adobe offices in San Francisco. He shared his insights for staying inspired. “I stay connected to my surroundings, to nature, and balance the stimuli of the city. My commute from the country allows for a quiet time to process and reflect on new designs or unexpected approaches.
We asked Cristian what advice he may have for recent graduates.Zuzanaga then told of the times when he was a recent graduate, and rejected for employment as a designer. “I went to many job interviews. I was rejected three or four times. By my fourth interview rejection, I told myself, ‘well if no-one else can see the potential that I see, then I must have something pretty different here.’ So I made a conscious choice to believe in myself and my work, and not get discouraged.”
Momentum A/W14-15 is Zuzunaga’s first winter menswear collection: a series of cardigans, capes, jumpers, hats and scarves inspired by city architecture and grid designs. Movement, mapping and squared patterns are at the heart of the collection.
The expression ‘Squaring the circle’ means to do something that is seemingly impossible, like mass-producing unique objects. Our cushion collection, made in collaboration with Kvadrat, has a repeat pattern that is ±5m. The way we cut the fabric and randomly stitch both cushion faces allows us to confidently say that each cushion is unique.
A bitmap is a way of storing a digital image by compressing its elements. The prints in the Bitmap collection derive from this process of compression. The name is also a play on words: if one were to zoom out hundreds of times, one would find a photograph of an urban landscape. Bitmap thus acts not only as a map of a digital image, but a map of a real, physical place