Our collections are inspired by architecture and the urban environment, Eastern and Western philosophy, alchemy, anthropology, sociology, the psychology of Carl Gustav Jung and in particular, the latter’s concept of the individuation of the soul - a process of psychological integration whereby the unconscious is brought into consciousness to be assimilated into the whole personality.

Each Zuzunaga collection explores one theme or idea, for example Alchemy. Each collection then contains a series of sub-collections that explore that theme from various viewpoints.

Zuzunaga collections will be added to progressively to reflect an ongoing personal and natural process of evolution.

Alchemy is an ancient tradition whose philosophy underpins much of our work here at Zuzunaga. While in popular culture it is best know for turning metal into gold or creating an ‘elixir of life’, for us, alchemy is inherently about transformation.

Our Alchemy collection is about this process of transformation and follows its methodology. Each design starts from a photograph we have taken of the urban environment. We use this analog image and transform it into a digital one. This enables us to manipulate it and create designs that are then applied to products using different materials and printing techniques.

Alchemy transforms the real into the digital and back again. It transforms the elements and the landscape around us and creates products that enable us to appropriate our environment. It transforms our perceptions of reality and makes the invisible tangible.

PIXEL

Pixel is the first installment in the Alchemy collection. Here, we create prints from zooming in on photographs of cityscapes and breaking them down into their infinitesimal components, their pixels.

Though the urban landscape may appear largely grey, it is in fact composed of millions of colours so small they are imperceptible to the naked eye. Pixel aims to transform our perception of our environment by transforming dull grey cityscapes into an explosion of colour.

BITMAP

A bitmap is a way of storing a digital image by compressing its elements. The prints in the Bitmap collection derive from this process of compression. The name is also a play on words: if one were to zoom out hundreds of times, one would find a photograph of an urban landscape. Bitmap thus acts not only as a map of a digital image, but a map of a real, physical place.